The first step in creating any marketing plan is understanding and researching your buyer--your new buyer. In the age of social media, creating content is a waste of time – until you’ve mapped the buyer journey. So that is where we start each and every time-your unique buyers.
According to Google, more than 70% of the buying process is completed prior to a customer connecting with a business--by phone, in person, or online shopping cart. That means that if you are not understanding where your customers are; where they are gathering their information; which sites they are visiting, clicking, and bookmarking--then you are not being found as much as you should be!
In a digital world, when a business uses the right marketing tactics, the right messages, and the right content at each stage of their buyer's journey they can drive that customer to action. And when done well, this not only improves the quantity of inbound leads and purchases, but also enhances the quality of the entire customer experience - which leads to greater loyalty, advocacy, and word of mouth referrals.
Your business has a purpose and story to tell. And that story deserves to be told well. As your dedicated marketing partner we will help define and craft a content marketing strategy that not only makes potential customers aware of you, but also gives them trust in your expertise and solutions.
The world is a busy, noisy place and it isn't going to slow down. You need to cut through the barrage of information with problem-solving content that attracts the attention of your unique buyer. When it comes to publishing, nothing compares to our ability to quickly and consistently help you create the specific content needed to connect with your exact audience.
We are researchers, storytellers, and content masters. We can find out where your new customers are searching for information, and together we will create thoughtful, engaging, relevant, and inspiring content that opens your doors to people who need your expertise and experience.
Strategic social media consulting is about more than how frequently you post updates. It is about creating a positive, memorable experience online. That includes reviewing your digital footprint, your branding and mission, and of course, getting to know your customers. Let's talk about your goals and put together a plan of action to help you achieve them.
We figured out how to take social media marketing off your "to-do" list while teaching your team to integrate their expertise into your social media program. Our Social Media Marketing services TEAM Training and Social Media Management Services Programs will expand your business.
How you manage your everyday social media is critical to your marketing and continued business success. We can set you up, optimize your sites, and start the content creation and posting for as long as you need us to reach out and engage your customers. We have three affordable plans.
Everyone loves a 5-Star Review and we love sharing:
"Maria skillfully helped us construct an ingenious plan to accomplish our social media goals. Her orderly approach in getting us to understand our customers through the 'Buyers Journey' was insightful. From this platform we learned how to create and implement social media posts. Her valuable critiques of our posts made for more successful marketing."
M. Morgan, PBM Portfolio.
Social Media & Content Marketing:
Consulting, Management & Training
Small Business, Entrepreneur & Education
301 Ocean Ave, Seal Beach, California 90740, United States
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We are lucky to be working in a digital online business. Just connect with us and we can have an online meeting.
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