From Awareness to Advocacy, Customers today want a personalized & consistent experience when searching for brands to solve problems and offer experiences.
“By 2020, customers will manage 85% of their relationships without talking to a human.” (Hubspot) If parents can’t find you, you don't exist.
EVERY DAY 2.5 Exabytes of DATA are produced. That is equivalent to 530,000 millions of songs! But it is not the volume of data that matters to your parents--it is the relevancy of that content to their needs and values. Being unique, having a mission, and finding your voice in the digital economy is how you are found.
According to Harvard Business: "Today, consumers are promiscuous in their brand relationships. They connect with a myriad of brands— through new media channels beyond what the business can control or even know about. Those same consumers are evaluating a shifting array of businesses through the information they are providing (content), often expanding the pool of options before narrowing it to a short list they trust.”
At the exact moment that the paperwork is signed and the deposit check it attached...the child becomes the "user" and the parents are the "customer." How your school program includes those parents, validates their decision, and offers content that increases their perception of VALUE for their investment--will ultimately determine the experiences that follow.
The number one complaint (worldwide) about the our "experiences" consumer have with companies is that they do not provide a streamlined, seamless experience. What goes in the classroom is just as important as the administration paperwork. From the maintenance department to the head of school...families expect that their experiences will be mission focused and just as critical as the education their child receives.
If every school program were to start the year with exact same feeling, emotion, and caring as they do on graduation day--every school would be overflowing with applications. According to Google, "84% of people today will share content to support causes or issues they care about." That means that your mission and values, when present in every interaction and touchpoint along the parent's journey, will multiply your referrals through parents who promote you.
Not every business understands the process of digital touchpoints but knowing what your potential customers see, read, and experience could grow your business + 35%.
Let us map out your digital footprint and the touchpoints that people find when looking for your business.