How Design Bear Marketing Works

Success in Marketing is not just about the digital technology. Customers are demanding a better experience; a seller that understands, their preferences, and their frustrations. Outbound sales is a dying process (print ads, cold calls, and other directory inserts) Great content-- placed in posts on social media sites-- is what drives customers into your business.

BRANDING

Every company needs to uniform its brand. Our first step is to create guidelines that include: site naming, colors, images, typography, and the tone of your written voice.

CONTENT

Content is the written story about who you are, why you are doing your business, and how you want to make people aware of your business and thought leadership in the industry.

CURATION

Curation begins the process of sharing relevant information that your audience needs to make decisions. You want to delight, inform, and educate people about your industry, products, and company.

CHANNELS (sites)

Social media sites offer different communities of people who join so that they can experience the world around them. Not every site is for every person, so that means, not every site is for every business. What is your community?

Frequency

When to post is often harder than what to post for most businesses. Your audience has different rhythms due to their demographics, needs, and expectations. Finding those patterns is the key.

Engagement

Conversations in social media are no different than meeting your customers at an open house event. There are times to speak, and there are times when you must listen and respond.

Monthly Campaigns

Successful social media marketing is not random. It is planned, coordinated, and given time to develop and grow. Sometimes you have fun, sometimes you educate, sometimes you share, and sometimes you sell. Know the difference.

Customers

The buyer’s journey does not end with the sale. It is cultivated into a program of customer service that rewards and delights so that your fans become your brand ambassadors.

MEET SOME CUSTOMERS

Don’t take our word for it

Maria's insights into the "design and branding" of our program were so helpful, and I enjoyed how she was able to teach complex concepts in a simple and oftentimes humorous way...Every program hopes that their social media posting will bring in...

Gina Tzizik

Montessori Director | Head of School | Administrator | Teacher Trainer | Soule Early Childhood | Speaker,
Since joining GSO, Maria has helped us develop our marketing strategy, she built our social media presence, developed our branding, designed and updated our website and prepared numerous flyers and posters...and through these coordinated effort...

Holly Richards

Founder And Board President,

Maria helped me in optimizing my LinkedIn profile presence. I worked with her to update my profile to highlight strongest skills and keywords. Maria didn't just rewrite my profile, but worked with me through that back-and-forth conversations to...

John N. Spencer

CPRE Certified Park & Recreation Executive. Recreation Division Head @ the City of Ocal, Florida,
After months of webinar training on topics like "Using Canva," "The Perfect Post," and "Hosting Events with Social Media"—my head was spinning. But you know what? Everything she said was true, and she held our hands and got us through the diffi...

Laura DeRamus

Passionate Art Dealer | Framer | Small Business Advocate,

Small Business Digital Marketing Quick Tips

Short, easy tips you implement to grow your business